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Tag:Public Relations

Marketing strategies

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
The Editor -
Industry updates

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.
The Editor -
Marketing strategies

Digital PR Expert Shares Pro Tips for Media Pitching Success

Pitching to the media is a vital aspect of digital PR and media relations. So, how can you be sure to get it right?
The Editor -
Marketing strategies

Majority of UK Businesses Overlooking PR in Marketing Strategies

A recent survey has unveiled a surprising trend: 88% of UK businesses are neglecting PR as a marketing strategy.
The Editor -
Marketing strategies

Study Reveals: ‘Well-Intentioned’ Brands Garner More Feedback Post-Incidents

Brands perceived as caring and friendly receive more feedback following product incidents, research finds.
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B2B marketing news

Trustist Awarded Carbon Neutral Certificate

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification.
The Editor -
Marketing strategies

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor -
Thought leadership

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.
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Latest news

Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

Must read

Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

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