Category: Analysis and Advice
Industry Predictions: How Will Digital Marketing Evolve in 2025?
Digital marketing has undergone yet another year of transformation in 2024. But what awaits us in 2025?
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Harnessing Data and Emotion for Human-centred B2B Marketing Strategies
I’m not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
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Outsourcing Done Right: How to Build Dynamic Partnerships for Powerful Outcomes
Outsourcing is an integral feature in sales and marketing. But does it follow an old-fashioned set of expectations?
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How to Write an Email That Actually Converts Audiences
Email subscribers are one of the most valuable assets, since they have actively opted for your updates…
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Mind the Gap: Lack of Innovation is Costing Banks Dearly
Gen Zers expect banking services to be accessible on mobile devices, enabling them to open accounts, pay bills, and more.
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Multilingual Considerations in Paid Advertising
There’s more to multilingual paid marketing than simply translating your existing ads into a different language.
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The Critical Link Between Personalisation and Loyalty
There’s a relationship between personalisation and loyalty. But success isn’t automatic – you need to earn it.
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How to Win Marketing Gold During the Summer of Sport
Summer 2024 is, without a doubt, the summer of sport. What does this mean for marketing?
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B2B Doesn’t Need Strong Branding? Think Again.
Many overlook the importance of branding in B2B – but that’s a mistake worth avoiding.
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How Behavioural Science Can Help Brands Build Better Marketing Strategies
Understanding consumer behaviour in greater depth has become crucial for marketers today…
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How to Use Data-driven Decision Making in E-commerce
Data is the lifeblood of successful e digital marketing strategies. The ability to collect, analyse, and act on it is vital.
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How Insurance Companies Can Take Advantage of Digital Marketing to Meet the Changing Expectations of Policyholders
In the rapidly evolving landscape of insurance, digital marketing has become a pivotal tool for engaging with policyholders.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.