Tag: Customer Journey
CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience
In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and...
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Generative AI Transforming B2B Sales: The Role of AI Sales Agents
Generative AI is making significant strides in the B2B sales landscape, with AI sales agents emerging as key players.
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Meet the New Generation of B2B Buyer who Calls for a More Personalised Sales Journey
How PR and marketing pros can update the journey through the B2B sales funnel for a smooth journey.
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How the Right Design and Development Strategy Can Future Proof Your Website
In today’s digital world, the significance of a quality website cannot be overstated.
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Creating B2B Loyalty Programmes for the Future
The role of customer loyalty in B2B marketing is an interesting one: here’s why.
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Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition
Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
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Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
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How aligned product and marketing teams can elevate customer relationships
Boost ROI: Align marketing and product teams for a seamless customer journey in the digital age.
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New Customer Journey Toolkit Transforms B2B Marketing Strategies
Transform B2B marketing with this Customer Journey Toolkit. Elevate strategies, engage customers, and unlock growth potential. Explore now!
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Understanding the Buyer’s Journey in B2B Marketing
This article explores the buyer’s journey in B2B marketing, providing insights on key stages like awareness, consideration, and decision to help marketers guide and influence buyers.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.