Tag: Customer Journey
Creating B2B Loyalty Programmes for the Future
Mar 5, 2024 | Analysis and Advice
The role of customer loyalty in B2B marketing is an interesting one: here’s why.
Read MoreSalesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition
Feb 21, 2024 | Industry Insights
Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
Read MoreMarketers Graded on ABM-Driven Revenue Growth: CMO Council Report
Jan 31, 2024 | Industry Insights
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
Read MoreHow aligned product and marketing teams can elevate customer relationships
Sep 13, 2023 | Analysis and Advice
Boost ROI: Align marketing and product teams for a seamless customer journey in the digital age.
Read MoreNew Customer Journey Toolkit Transforms B2B Marketing Strategies
Sep 6, 2023 | Marketing Strategies, Tools, Software and Services
Transform B2B marketing with this Customer Journey Toolkit. Elevate strategies, engage customers, and unlock growth potential. Explore now!
Read MoreUnderstanding the Buyer’s Journey in B2B Marketing
Jul 27, 2023 | Analysis and Advice
This article explores the buyer’s journey in B2B marketing, providing insights on key stages like awareness, consideration, and decision to help marketers guide and influence buyers.
Read MoreB2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.
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