Category: B2B Analysis, Advice and Guides
Measuring the ‘Halo Effect’ of Consumer Brand Campaigns on B2B Sales for Hybrid Brands
The halo effect in marketing isn’t some mystical force – it’s a very real, strategic advantage that brands can tap into.
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‘Tis the season for creative storytelling
Christmas markets are beginning to buzz, and it’s the most wonderful time of the year for retailers to dazzle and inspire.
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Why Attention Metrics Are Critical for B2B Marketers
For years, digital marketing has relied on metrics like click-through rates (CTR) and viewability to measure ad performance.
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Three Secrets to a More Long-lasting CMO Tenure
CMOs are known to have shorter tenures than their C-suite counterparts – but due to poor performance.
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Why Even Great Products Need Great Marketing
In business, we often hear the saying, ‘If you build it, they will come’. But the reality is far more complex.
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Building a career in B2B sales
A career in sales carries a misplaced stigma: that it requires being overly aggressive or sacrificing everything to hit targets.
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Data Readiness: Key Data Considerations for Brands
It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.
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2025 Predictions: Which Trends Will Have an Impact Next Year?
As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?
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Consumer Experience and Innovation Emerge from Nonconscious Data Lakes
Neuroscience teaches us that 95% of consumer desires are in the Nonconscious, explains Dr. A.K. Pradeep.
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Industry Predictions: How Will Digital Marketing Evolve in 2025?
Digital marketing has undergone yet another year of transformation in 2024. But what awaits us in 2025?
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Harnessing Data and Emotion for Human-centred B2B Marketing Strategies
I’m not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
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Outsourcing Done Right: How to Build Dynamic Partnerships for Powerful Outcomes
Outsourcing is an integral feature in sales and marketing. But does it follow an old-fashioned set of expectations?
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.