Tag: Content Marketing
Content Marketing Institute Honours Winners at 2024 Content Marketing Awards
The Content Marketing Institute (CMI) has announced the top seven winners of the 2024 Content Marketing Awards.
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Experience, Expertise, Authority, Trust: Taking your content to the next level
Gone are the wild west days of content marketing and SEO, with a demand for relevant, trustworthy and accurate content.
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Emphasising the Three R’s of Content Marketing for B2B Success
The Three R’s – Reduce, Reuse, Recycle – can be leveraged to create efficient content.
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Using AI for Tomorrow’s Content: How Companies Can Master the Change
More and more companies are using AI-supported tools. But what exactly is the state of AI in content management?
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The Power of User-Generated Content: Amplifying Brand Authenticity and Engagement
Influencer marketing has become a career for the social-media celebrities – and a huge opportunity.
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Why Doubling Down on Video Content Is More Critical Than Ever
In the age of creative potential of AI, there is a countervailing force in audiovisual media: authenticity.
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A Step-by-Step Guide to Effective B2B Content Marketing
Content marketing is an essential tool for B2B marketers to establish thought leadership and nurture long-term relationships.
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Rise of AI-Powered Content Creation: Insights from New Report
Marketers are turning to generative AI as a solution to create engaging narratives and scalable personalisation.
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Five Reasons Why B2B Marketers Should Prioritise Market Research
Harriett Type explains why market research is of the utmost importance in B2B Marketing.
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The Importance of Content Marketing in B2B Marketing Strategies
Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.
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Bring your B2B marketing to life with honesty and emotion
To craft effective B2B marketing campaigns in today’s recession, focus on proving ROI, using more social/emotional tactics, telling compelling stories backed by data, avoiding corporate jargon, and highlighting sustainability and community efforts.
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Major Transformation Underway in B2B Marketing, New Industry Report Reveals
A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.