Tag: Content Marketing
Five Reasons Why B2B Marketers Should Prioritise M...
Posted by Harriett Type | Dec 18, 2023 | Analysis and Advice | 0 |
A Step-by-Step Guide to Effective B2B Content Marketing
May 8, 2024 | Analysis and Advice
Content marketing is an essential tool for B2B marketers to establish thought leadership and nurture long-term relationships.
Read MoreRise of AI-Powered Content Creation: Insights from New Report
Mar 20, 2024 | Tools, Software and Services
Marketers are turning to generative AI as a solution to create engaging narratives and scalable personalisation.
Read MoreFive Reasons Why B2B Marketers Should Prioritise Market Research
Dec 18, 2023 | Analysis and Advice
Harriett Type explains why market research is of the utmost importance in B2B Marketing.
Read MoreThe Importance of Content Marketing in B2B Marketing Strategies
Aug 10, 2023 | Guides
Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.
Read MoreBring your B2B marketing to life with honesty and emotion
Jul 27, 2023 | Analysis and Advice
To craft effective B2B marketing campaigns in today’s recession, focus on proving ROI, using more social/emotional tactics, telling compelling stories backed by data, avoiding corporate jargon, and highlighting sustainability and community efforts.
Read MoreMajor Transformation Underway in B2B Marketing, New Industry Report Reveals
Jul 20, 2023 | Industry Insights
A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
Read MoreGoogle and Meta to Remove Canadian News Links in Response to Controversial Online News Act
Jul 3, 2023 | Regulation and Compliance
Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada’s Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.
Read MoreStand out, show up, speak out: Wunderman Thompson’s emotional route to creative effectiveness
Jun 30, 2023 | Analysis and Advice
Cannes Lions’ Creative B2B award highlights the importance of emotional storytelling in B2B marketing, driving the need for breakthrough work that builds an emotional connection with customers and boosts brands and careers. Wunderman Thompson recommends standing out, showing up, and speaking out as key approaches to achieve success in B2B campaigns.
Read MoreThe Power of B2B Content Marketing: Strategies and Best Practices
Jun 4, 2023 | Guides
This article delves into the intricate world of B2B content marketing, examining its power and influence in the modern business landscape. Explore strategies for developing effective marketing plans, creating compelling content, measuring success, and keeping up with emerging industry trends. Equip your business with the knowledge to leverage B2B content marketing effectively, fostering stronger connections and yielding greater returns.
Read MoreB2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.
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