Tag: Branding
B2B Doesn’t Need Strong Branding? Think Again.
Many overlook the importance of branding in B2B – but that’s a mistake worth avoiding.
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Ciphr Unveils Transfomative Rebrand, Focusing on HR Empowerment
Ciphr has announced a dynamic rebrand aimed at shining the spotlight on the pivotal role of HR and people teams.
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B2B lessons from a career in big brand marketing
Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.
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MARCO Announces the Second Edition of the Country Brand Awards
Uncover the 2024 Country Brand Awards by MARCO: Recognizing global leaders in business and tourism branding. Dive into the insightful details now.
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Revolutionary Naming Strategy Unveiled by British Branding Agency Fruiting League
Explore Fruiting League’s innovative approach to brand naming that’s changing the game for businesses worldwide. Dive into their strategy’s impact.
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Beyond Business as Usual: The Power of Creativity in B2B
Discover the transformative power of creativity in B2B marketing and how it’s shaping the future of brand strategy.
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When X didn’t mark the spot: and what it taught us
Widely touted as one of the worst rebrands in history, July saw Twitter followers say bye-bye to...
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Building a successful B2B brand
Unlock the power of B2B branding. Dive into its significance and impact on marketing success.
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Building a Strong B2B Brand: Key Considerations and Strategies
Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
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Unity Trust Bank Launches New Brand Focused on Ethical Banking
Unity Trust Bank, an ethical bank based in Birmingham, has unveiled a comprehensive rebrand aimed...
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How to turn customers into a community with time, patience and skills
Taavi Kotka discusses the importance of building a community for a brand, outlining the essential stages and strategies involved in nurturing an engaged and connected customer base.
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Stand out, show up, speak out: Wunderman Thompson’s emotional route to creative effectiveness
Cannes Lions’ Creative B2B award highlights the importance of emotional storytelling in B2B marketing, driving the need for breakthrough work that builds an emotional connection with customers and boosts brands and careers. Wunderman Thompson recommends standing out, showing up, and speaking out as key approaches to achieve success in B2B campaigns.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.