Tag: Marketing Technology
70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit
An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.
Read More
Political Ideology Influences Tech Acceptance: UCD Research
Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
Read More
Unlocking Trends: Three Data Hacks to Predict Future Trends
How can businesses leverage data to predict upcoming trends? There are some options…
Read More
Forrit Report: 87% of Business Leaders Warn of Internet Chaos Stunting Metaverse and Web 3.0
Most senior marketers and tech leaders fear the current state of the internet will impede the evolution of Web 3.0.
Read More
UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027
The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
Read More
With the rise of iOS ad blockers here’s how brands can still generate ROI from paid media
The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Read More
Matalan to Revolutionise Online Sales with GenAI Tool
UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
Read More
How to Prepare for The End of B2B Marketing as We Know It
B2B marketing is on the precipice of a monumental shift. So, what’s coming next? Sam Bettis explains…
Read More
Adopting AI in Marketing? Agencies Are the Answer
Marketers are tackling a big question: how to adopt AI. Here’s why agencies are the answer.
Read More
London-Based Fintech Kriya Secures £50 Million Funding to Expand Embedded B2B Payments
B2B payments fintech Kriya has successfully secured a new £50 million debt facility.
Read More
Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
Read More
Machine Learning Market Set to Reach USD 472.25 Billion by 2030
The Machine Learning Market is poised for growth, with a projected valuation of USD 472.25 billion by 2030.
Read More
B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.