Category: B2B Marketing News
Marketers Back Google’s Third-Party Cookie Extensi...
Posted by The Editor | Nov 20, 2024 | Tools, Software and Services | 0 |
Advertisers to Prioritise Performance Marketing in...
Posted by The Editor | Nov 19, 2024 | Marketing Strategies | 0 |
Tribepad Wins Best B2B Marketing Campaign at Proli...
Posted by The Editor | Nov 7, 2024 | Industry Insights | 0 |
Is TikTok actually worth it for my business?
Posted by The Editor | Nov 1, 2024 | Marketing Strategies | 0 |
Digital Self-Serve Channels to Process Over Half o...
Posted by The Editor | Oct 30, 2024 | Industry Insights | 0 |
The future of B2B marketing measurement
Feb 5, 2025 | B2B Marketing News, Marketing Strategies
LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.
Read MoreNew tool to help UK organisations comply with direct marketing laws
Feb 5, 2025 | B2B Marketing News, Regulation and Compliance, Tools, Software and Services
A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
Read MoreMarketing and creative hiring on the rise
Feb 5, 2025 | B2B Marketing News, Industry Insights
Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
Read MoreAI and personalisation ‘drive next wave of website experience’
Feb 4, 2025 | B2B Marketing News, Marketing Strategies
Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
Read MoreSopro acquires Reach Supreme to strengthen European presence
Feb 3, 2025 | B2B Marketing News, Industry Insights
Sopro has acquired Netherlands-based Reach Supreme, strengthening its European market presence and enhancing its multichannel B2B prospecting capabilities.
Read MoreB2B buyers shifting online as digital transformation accelerates
Jan 31, 2025 | B2B Marketing News, Industry Insights
A new survey finds that 73% of B2B buyers prefer to purchase online, with younger generations demanding reliability, efficiency, and speed from suppliers.
Read MoreBanzai acquires Act-On to expand AI-powered marketing automation
Jan 30, 2025 | B2B Marketing News, Industry Insights
Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.
Read MoreLocaliQ launches AI-driven lead management solution
Jan 30, 2025 | B2B Marketing News, Tools, Software and Services
The SaaS lead management solution uses AI for automation, lead prioritisation, and reporting to help businesses streamline conversions.
Read MoreB2B companies ‘years away’ from seeing return on AI investments
Jan 30, 2025 | B2B Marketing News, Marketing Strategies
Forrester’s latest research shows that while B2B companies are investing heavily in AI and personalisation, most will not see a return on investment for at least three years.
Read MoreSMS marketing surges in the Americas as global adoption declines
Jan 30, 2025 | B2B Marketing News, Marketing Strategies
SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.
Read MoreTradeCentric appoints Meeker as vice president of marketing
Jan 27, 2025 | B2B Marketing News, Industry Insights
TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.
Read MoreRCS Business Messaging expands to iOS
Jan 27, 2025 | B2B Marketing News, Tools, Software and Services
Three UK and Virgin Media O2 have enabled RCS Business Messaging on iOS, allowing brands to reach iPhone and Android users through interactive, secure messages.
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