Tag: Analytics
Embracing Marketing Mix Modelling over Touch Attri...
Posted by Gary Danks | Oct 18, 2023 | Analysis and Advice | 0 |
Call for Speakers: Data, AI, and Analytics Conference Europe 2024
May 1, 2024 | Industry Insights
IRM UK invites speakers to participate in the Data, AI, and Analytics Conference Europe 2024.
Read MoreGDPR and direct marketing: the rights and responsibilities as a business owner
Jan 17, 2024 | Analysis and Advice
Tim Langley shares his knowledge on GDPR and direct marketing.
Read MoreNew Research Highlights the Impact of Dark Social on Customer Acquisition Costs
Nov 15, 2023 | Marketing Strategies
Discover the unseen influence of Dark Social on marketing costs and strategies in our latest analysis, essential for B2B marketers.
Read MoreEmbracing Marketing Mix Modelling over Touch Attribution
Oct 18, 2023 | Analysis and Advice
Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.
Read MoreNew Coverage Reporting Tool Launched for PR and SEO Professionals
Jul 27, 2023 | Tools, Software and Services
Coveragely is a new PR coverage reporting tool launched to help PR & SEO pros streamline reporting, improve productivity & cut admin time. Features visual reports, metrics integration, and team collaboration.
Read MoreB2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.
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