Tag: Marketing Strategy
Multilingual Considerations in Paid Advertising
There’s more to multilingual paid marketing than simply translating your existing ads into a different language.
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Study Reveals Growing Role of AI in Marketing Strategies for 2024
The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.
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How Travel Operators Can Adapt Digital Marketing Strategy to Keep Pace with Changing Consumer Demand
Technology has completely changed how businesses operate, and the travel industry is no exception.
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Political Ideology Influences Tech Acceptance: UCD Research
Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
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Unlocking Trends: Three Data Hacks to Predict Future Trends
How can businesses leverage data to predict upcoming trends? There are some options…
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Five Things Many Small Businesses Get Wrong With Their Marketing Strategies
Here are the most common mistakes many small businesses make in their marketing approaches.
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Artificial Intelligence in Social Media Market Booms
The global market for Artificial Intelligence (AI) in social media is on an upward trajectory, a new report shows.
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Mystery Games: A Novel Approach to Lead Generation
In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
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UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027
The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
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The top marketing trends all business leaders need to look out for in 2024
In today’s fast-moving digital world, it’s more important than ever for businesses to stay ahead of the game.
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Marketers: It’s Time to Turn the Mirror Back on Yourselves
We are all biased, and this isn’t a good thing for marketers. So what can be done?
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The Biggest Marketing Mistakes to Avoid as a Small Business
Avoiding common marketing mistakes can make all the difference, writes Roger Jackson.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.