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Tag:Marketing Strategy

Thought leadership

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
Michael Wells -
Marketing strategies

Advertisers to Prioritise Performance Marketing in 2025, Report Reveals

A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
The Editor -
B2B marketing news

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
The Editor -
Marketing strategies

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
The Editor -
Thought leadership

Multilingual considerations in paid advertising

There’s more to multilingual paid marketing than simply translating your existing ads into a different language.
Sam Martin-Ross -
Marketing strategies

Study Reveals Growing Role of AI in Marketing Strategies for 2024

The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.
The Editor -
Thought leadership

How travel operators can adapt digital marketing strategy to keep pace with changing consumer demand

Technology has completely changed how businesses operate, and the travel industry is no exception.
Michael Ryan -
Industry updates

Political Ideology Influences Tech Acceptance: UCD Research

Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
The Editor -
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Latest news

Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

Must read

Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

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