Tag: Advertising
Podcast Advertising Overtakes Traditional Channels for Brand Discovery
Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.
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LinkedIn Expands Advertising Capabilities to Engage and Influence B2B Buyers
LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
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UK Marketing Industry Reactions to Labour Victory and New Government
Several key figures in the marketing industry have responded to the Labour Party’s victory.
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Embracing AI in Advertising – Challenges and Opportunities for Agencies
In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.
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Ad fatigue: Is It Really the Problem You Think It Is?
The term “ad fatigue” has become a common refrain in marketing discussions. But is it real?
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How to Turn Annoying Ads into Business Assets
Dany.AI unveils some ways for businesses to harness the potential of sometimes annoying ads.
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Google Faces US Antitrust Trial Over Digital Ads in September
Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
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As advertising spend is shown the door, marketers need to think outside the box
Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.
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LoopMe’s AI Breakthrough: Securing Two Patents in Intelligent Advertising Marketplace
Explore LoopMe’s innovative AI patents transforming programmatic advertising, enhancing bid efficiency and promoting sustainable practices.
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The Transformation of Advertising: AI’s Role in Programmatic Marketing
The advertising landscape has undergone a substantial shift due to technological advancements,...
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AI Advertising: A Comprehensive Analysis of Growth and Trends
Uncover the surge in AI advertising spend from 2022-2023 and the driving forces behind this trend.
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Drovo Secures £3m Funding to Enhance Digital Vehicle Topper Advertising in London
Drovo’s £3m funding set to revolutionise UK’s transit advertising. Learn more.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.