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B2B marketing news

PMG Expands European Presence with Strategic Acquisition of UK’s RocketMill

Explore PMG's strategic move into Europe with the acquisition of UK's RocketMill, transforming the digital marketing industry.
The Editor -
B2B marketing news

GOA Marketing Welcomes Industry Leader Andy Stevens as Executive Chairman

Explore the impact of Andy Stevens joining GOA Marketing as Executive Chairman, shaping the future of B2B marketing.
The Editor -
B2B marketing news

Captify Bolsters Leadership Team with Key Appointments in North America and Marketing Divisions

Explore Captify's strategic leadership changes set to innovate B2B marketing and digital advertising.
The Editor -
B2B marketing news

Cause UK Attains Prestigious B Corp Certification

Explore Cause UK's journey to B Corp excellence, a testament to their commitment to social responsibility and environmental stewardship
The Editor -
B2B marketing news

Leeds-Based Spike Wins GEO Green Power Account

Explore Spike's latest venture with Geo Green Power, driving forward UK's renewable energy initiatives through strategic marketing and digital PR services.
The Editor -
B2B marketing news

Stellarmann Enhances Marketing Team with Key Senior Appointment

Stellarmann make strategic move with appointment of Susie Lee-Kilgariff to lead their marketing, driving growth and transformation in the B2B sector.
The Editor -
B2B marketing news

GingerMay Achieves B Corp™ Certification, Emphasising Commitment to Sustainability in B2B Marketing

GingerMay attains B Corp™ status, setting a new standard in sustainable B2B marketing.
The Editor -
B2B marketing news

UNLIMITED launches Unlimited B2B to improve conversion through the full B2B buying journey

Unlimited B2B revolutionizes B2B marketing by combining human understanding, storytelling, and content expertise to enhance brand storytelling, drive business performance, and optimize the buyer journey.
The Editor -

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B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.

Must read

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Who doesn’t love a good sports film? Let me...

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