Tag: Customer Engagement
Is B2B Personalisation Over-Hyped?
Posted by Sam Martin-Ross | Feb 27, 2024 | Analysis and Advice | 0 |
How behavioural science can help create lasting cu...
Posted by Misia Tramp | Feb 7, 2024 | Analysis and Advice | 0 |
Mystery Games: A Novel Approach to Lead Generation
Apr 4, 2024 | Marketing Strategies
In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
Read MoreUK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027
Apr 1, 2024 | Marketing Strategies
The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
Read MoreCreating B2B Loyalty Programmes for the Future
Mar 5, 2024 | Analysis and Advice
The role of customer loyalty in B2B marketing is an interesting one: here’s why.
Read MoreIs B2B Personalisation Over-Hyped?
Feb 27, 2024 | Analysis and Advice
In 2019, ‘personalisation’ was dubbed the marketing word of the year. But is this really the case?
Read MoreHow behavioural science can help create lasting customer relationships
Feb 7, 2024 | Analysis and Advice
Brands are striving to forge authentic, meaningful, and human connections – and behavioural science can help.
Read MoreMarketers Graded on ABM-Driven Revenue Growth: CMO Council Report
Jan 31, 2024 | Industry Insights
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
Read MoreB2B lessons from a career in big brand marketing
Jan 4, 2024 | Analysis and Advice
Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.
Read MoreBanking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos
Jan 3, 2024 | Industry Insights
The banking sector anticipates another year of transformation and innovation.
Read MoreIncentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey
Oct 19, 2023 | Industry Insights
Explore 2023’s customer loyalty trends. Find out why short-term incentives aren’t securing lasting brand loyalty from SAP Emarsys insights.
Read MoreThe Importance of Content Marketing in B2B Marketing Strategies
Aug 10, 2023 | Guides
Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.
Read MoreB2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.
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