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B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.

Visit Shropshire names Reech as dedicated marketing partner

The move is designed to strengthen the county’s position within the UK tourism sector and support local businesses.

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.

Medallia appoints Carrie Parker as chief marketing officer

Parker brings over 25 years of experience in marketing leadership across the SaaS and technology sectors.

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Featured

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.

Your CRM can help you hit a home run with Moneyball analytics

How predictive analytics improved lead quality (and sales)

Building a marketing dashboard that proves your worth to the C-Suite

Why B2B marketers need AI-driven attribution models

Guides

Thought leadership

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.

The upcoming changes impacting your email marketing campaign in 2025

The role of predictive analytics in measuring B2B marketing success

Navigating ad blockers: Strategies for paid media ROI in 2025

How leading B2B brands are measuring ROI in 2025

Reviews

News: Industry updates

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.

Visit Shropshire names Reech as dedicated marketing partner

Medallia appoints Carrie Parker as chief marketing officer

Loop Agencies to become Scotland’s earliest employee-owned trust

2X secures investment to expand MaaS leadership

News: Marketing strategies

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.

LinkedIn report highlights AI’s growing role in B2B sales and marketing

B2B marketers urged to streamline pipeline generation

OTT business messaging revenue to ‘more than double’

Agentic AI to drive £11.5bn growth in conversational AI

News: Tools, software & services

Qualified launches AI-powered SDR agent for Adobe Marketo Engage

Launched at the Adobe Summit: The Digital Experience Conference, the new AI-driven solution is already being used by companies including Brex, Box, Clari, Plaid, and SUSE.

LinkedIn enhances AI-powered ad targeting

BWZ rebrands B2B SaaS platform to meet “evolving” marketer needs

Demandbase launches Agentbase to accelerate B2B pipeline growth

SalesboxAI launches AI-powered agents

News: Governance and insight

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.

New tool to help UK organisations comply with direct marketing laws

ICO expands efforts to enforce cookie compliance across UK’s top websites

UK marketers urge global standards to prevent greenwashing risks

Google loses final appeal against €2.4 billion EU antitrust fine

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Help for Marketers

Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
The Editor -
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
James Groves -
Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
The Editor -
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