B2B Marketer Header

Latest news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Siemens to acquire Wevolver in bid to expand engineering reach and boost DSI capabilities

Siemens Digital Industries Software has announced a deal to acquire engineering platform Wevolver, in a move designed to expand...

Xactly expands AI-powered SPM offering

Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve...

New agency PRace aims to ‘shake up’ B2B marketing

Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated,...

Acquirz marks five-year milestone with senior hire and sustained growth

Cheltenham-based B2B email marketing agency Acquirz is celebrating its fifth anniversary with the appointment of a new head of...

Hot Topics

Featured

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.

Guides

Thought leadership

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

Reviews

News: Industry updates

News: Marketing strategies

News: Tools, software & services

News: Regulation and compliance

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
- Advertisement -

GuidesPOPULAR
Help for Marketers

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
- Advertisement -