Industry Insights
LatestMarketing and creative hiring on the rise
Feb 5, 2025
Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
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Marketing Strategies
LatestThe future of B2B marketing measurement
Feb 5, 2025
LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.
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Regulation and Compliance
LatestNew tool to help UK organisations comply with direct marketing laws
Feb 5, 2025
A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
Read More Regulation & Compliance
Tools, Software and Services
LatestLocaliQ launches AI-driven lead management solution
Jan 30, 2025
The SaaS lead management solution uses AI for automation, lead prioritisation, and reporting to help businesses streamline conversions.
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RCS Business Messaging expands to iOS
Jan 27, 2025
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B2B Marketing Analysis and Advice
Guest blog posts and articles from our own team looking in depth at all the latest trends and developments in B2B marketing.
How to create a B2B sales funnel beyond prospecting
by Richard Lane
Master the B2B sales funnel with expert Richard Lane. Navigate its complexities and implement strategies for sustainable growth and customer alignment.
Read MoreWhat can B2B brands learn from B2C brands’ use of loyalty programmes?
Learn from successful B2C strategies, adapt programmes for B2B audiences, and explore real-life examples.
Read MoreThink B2B doesn’t need strong branding? Think again
by Rob Hughes
Learn how while many overlook the importance of branding in B2B, that’s a mistake that is seriously worth avoiding.
Read MoreThe power of user-generated content
by Tom Wilson
Once seen as a side hustle, influencer marketing has become a veritable career for those capable of turning their online reputations into brand ROI.
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B2B Marketing Guides
Improve your professional skills and knowledge with our free white papers and guides.
Courses are provided by our training partner Learning Room.
Nurturing customer relationships in B2B
Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Read MoreAccount-Based Marketing (ABM) in B2B
A comprehensive guide to implementing ABM in B2B – Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.
Read MoreHow to Generate Qualified Leads for Your B2B Business
Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Read MoreThe importance of content marketing in B2B strategies
Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.
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Sales, Marketing & Business Skills Courses and Training
These 'on demand' courses can be taken online at any time. Whether you want to learn how to use LinkedIn, X or Facebook for marketing or need to brush up on business skills like leadership, presentation skills or managing meetings you will find something to enhance your professional skills here. Book for yourself or your whole team.
Book for yourself or your whole team. Save with Bundles, Bulk Discounts and Regular Subscriptions.
Courses are provided by our training partner, Learning Room.
Find our more here.
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