Category: Tools, Software and Services
Customers Struggle to Differentiate AI-Generated and Human-Written Reviews
Customers struggle to distinguish between product reviews written by humans and those generated by AI tools.
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Email Marketing Software Market Set to Grow at 10.89% CAGR Through 2031
The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
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AI Drives Marketing Transformation: Insights from Infosys CMO Radar 2024
A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
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AI Adoption Surges as Enterprises Shift Customer Engagement Strategies
New research highlights a significant shift in how large enterprises approach customer engagement.
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Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns
A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
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AI Poses Threat to Graphic Design Jobs in Marketing, Survey Finds
A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
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HCLTech Partners with Multiverse to Upskill UK Employees in AI and GenAI
HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
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LinkedIn Expands Advertising Capabilities to Engage and Influence B2B Buyers
LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
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ServiceNow and Zoom Announce Alliance to Boost Productivity with AI Integration
Zoom and ServiceNow revealed a strategic partnership aimed at transforming enterprise productivity.
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LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth
LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
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Generative AI Awareness Reaches 83% in the UK, Environmental Concerns Rise
A new survey has revealed that 83% of UK adults are now aware of or have used GenAI tools.
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AI Voice Generator Market Set to Reach $20.4 Billion by 2030
The AI Voice Generator Market is projected to grow significantly, reaching USD 20.4 billion by 2030.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.