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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Customer Experience
Industry updates
CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience
In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and priorities within the field of customer experience. The study engaged leaders across...
The Editor
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November 5, 2024
Tools, software and services
Digital Human Avatar Services Market Expected to Reach $109.81 Billion by 2032
The global digital human avatar services market is projected to reach USD 109.81 billion by 2032.
The Editor
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August 8, 2024
Thought leadership
How the right design and development strategy can future proof your website
In today’s digital world, the significance of a quality website cannot be overstated.
Rob Hughes
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June 14, 2024
Thought leadership
Retention’s role in the holy trinity of customer experience
When it comes to customer experience, marketers often think of retention last. Here's why it's a mistake.
Tifenn Dano Kwan
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April 29, 2024
B2B marketing news
How AI Can Help Meet Demand for Sustainable Returns
New research sheds light on the demand for sustainable returns, and the role of AI in addressing this growing concern.
The Editor
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March 20, 2024
Industry updates
Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition
Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
The Editor
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February 21, 2024
Thought leadership
How behavioural science can help create lasting customer relationships
Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.
Misia Tramp
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February 7, 2024
Thought leadership
Building trust in B2B relationships: The key ingredients of transparency and reliability
In the world of B2B relationships, trust is the cornerstone of success - here's how to foster it.
Richard Lane
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January 9, 2024
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Latest news
B2B marketing news
April 18, 2025
B2B marketers “must reinvent the value chain or risk irrelevance”
A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
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Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...
B2B marketing news
April 17, 2025
SlashExperts launches with $2m seed round to transform peer validation in B2B sales
A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand...
Must read
Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s...
Features
April 16, 2025
How to craft a compelling brand narrative that engages B2B buyers
Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
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