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Tag:Cyber Security

B2B marketing news

Egress Report Reveals 94% Increase in Phishing Attacks Targeting Companies

A report reveals a surge in phishing attacks, with many falling prey to these malicious tactics in the past year.
The Editor -
B2B marketing news

Zoom Launches Zoom Compliance Manager for Enhanced Communications Compliance

Zoom Compliance Manager is an integrated solution designed to streamline risk management, data governance, and information.
The Editor -
B2B marketing news

Zoom Introduces VISS: A Game-Changer in Vulnerability Assessment

Zoom unveils VISS, set to redefine the landscape of vulnerability assessment and incident response.
The Editor -
B2B marketing news

Google Expands Passkeys for a Simplified Sign-in Experience for Users

Google expands use of passkeys: the future of secure and simplified online sign-ins. Say goodbye to complex passwords!
The Editor -
B2B marketing news

Bugcrowd Survey Finds Generative AI Unlikely to Replace Human Cybersecurity Skills Anytime Soon

Bugcrowd survey: Generative AI unlikely to replace human cybersecurity skills in the next 5 years, but can augment human capabilities. Key insights for B2B marketers.
The Editor -

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B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.

Must read

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.

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