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Tag:Social Media

Brands need to be ‘faster, more human and more helpful’ on social media

Social media has become central to how consumers interact with brands in 2025—and the latest data shows brands are under increasing pressure to get...

New report reveals key trends shaping B2B social media strategies

An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.

Mastering social media in B2B marketing

Explore the significance of social media in B2B marketing, covering topics such as its benefits, effective platform selection, strategy development, content creation, audience engagement, and measuring success. By embracing social media and implementing proven practices, B2B marketers can forge stronger connections, establish thought leadership, and stay ahead of the competition in the ever-evolving digital world.

Social Commerce Market Set to Reach $9,864.6 Billion by 2032

The global social commerce market is projected to grow, reaching an estimated $9,864.6 billion by 2032.

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.

Emerging trends and innovations in paid social strategies

The ability to anticipate and adapt to emerging trends is essential to maintain a competitive edge.

Happy Social Media Users More Likely to Share Personal Data

Social media users satisfied with a platform are more inclined to share personal information.

Latest news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Must read

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense