Tag: Customer Retention
Retention’s Role in the Holy Trinity of CX
When it comes to customer experience, marketers often think of retention last. Here’s why it’s a mistake.
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Creating B2B Loyalty Programmes for the Future
The role of customer loyalty in B2B marketing is an interesting one: here’s why.
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How behavioural science can help create lasting customer relationships
Brands are striving to forge authentic, meaningful, and human connections – and behavioural science can help.
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Building Trust in B2B Relationships: The Key Ingredients of Transparency and Reliability
In the world of B2B relationships, trust is the cornerstone of success – here’s how to foster it.
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Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey
Explore 2023’s customer loyalty trends. Find out why short-term incentives aren’t securing lasting brand loyalty from SAP Emarsys insights.
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Nurturing Customer Relationships in B2B: Strategies for Success
Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
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What can B2B brands learn from B2C brands’ use of loyalty programmes
Unlock the potential of B2B loyalty programs to drive sales, foster client relationships, and outshine competitors. Learn from successful B2C strategies, adapt programs for B2B audiences, and explore real-life examples of personalized perks and benefits that create loyal brand advocates.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.