Trustist Awarded Carbon Neutral Certificate

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carbon neutral greenwashing

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification from Beyond Procurement Ltd.

Trustist operates as a comprehensive reputation management platform, assisting businesses in aggregating and managing customer reviews from various online platforms.  Trustist’s Carbon Neutral Certification follows a meticulous assessment of its carbon footprint and a strategic initiative to reduce emissions. Beyond Procurement is an award-winning procurement consultancy that helps provide cost and carbon reduction solutions to businesses, BIDs, local authorities, growth hubs and membership organisations.

By offsetting 4.196 tonnes of carbon dioxide through verified carbon reduction projects, Trustist has demonstrated its dedication to environmental stewardship and contributing to a greener future.

Nigel Apperley, CEO of Trustist, stated, “Our mission is to empower businesses to manage their reputation effectively, and we believe that this should involve responsible environmental practices. We are proud to have been awarded the Carbon Neutral Certificate by Beyond Procurement Ltd. This achievement aligns with our values of being an eco-conscious and socially responsible organisation. We are committed to reducing our carbon footprint and inspiring other businesses to do the same.”

With the public increasingly aware of the importance of eco-friendly solutions, and weary of superficial greenwashing, a true eco-friendly approach has increasingly become a vital part of companies’ business plans – as well as an important factor for their reputation and, ultimately, their income. Recent research conducted by leading valuation firm Brand Finance, in collaboration with CSRHub and the International Advertising Association (IAA), shows that major global brands may be losing out on billions of pounds by failing to properly communicate their sustainability efforts.