Misia Tramp

Misia leads Metia Group’s Research and Insight division. Misia has led the insight team for six years and is one of the principal architects of the agency’s proprietary Content Resonance System™ and has extensive experience in helping some of world’s leading brands, from HBO to Google, define and shape highly effective audience segmentation and market positioning.

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Thought leadership

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.

Misia Tramp - February 7, 2024

Must read

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

FeaturesJune 16, 2025

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.

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