Josh Tilley

http://www.initialscx.co.uk

Brand strategist with cross-sector experience (FS to FMCG, automotive to alcohol and beyond), from global brands to start-ups, and comfortable working on everything from established market leaders to brands in need of a little TLC.

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Thought leadership

The power of creativity in B2B

Discover the transformative power of creativity in B2B marketing and how it's shaping the future of brand strategy.

Josh Tilley - November 8, 2023

Must read

FeaturesMay 14, 2025

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.

FeaturesMay 13, 2025

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up.

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