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Sam Martin-Ross

Sam is UK Managing Director of digital marketing agency, Eskimoz, specialising in delivering data-driven campaigns for scale-up businesses. He is passionate about working closely with B2B businesses to help them grow, and loves to see the impact of his work on a company’s growth.
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Thought leadership

Multilingual considerations in paid advertising

There’s more to multilingual paid marketing than simply translating your existing ads into a different language.
Sam Martin-Ross -
Thought leadership

Key considerations when building a multilingual search strategy

Multilingual digital marketing has become essential for brands with ambitions to create a global presence.
Sam Martin-Ross -
Thought leadership

Is B2B personalisation over-hyped?

In 2019, 'personalisation' was dubbed the marketing word of the year. But is this really the case?
Sam Martin-Ross -
Thought leadership

Building a successful B2B brand

Unlock the power of B2B branding. Dive into its significance and impact on marketing success.
Sam Martin-Ross -
Thought leadership

Paid social strategies that will build your B2B audience

Maximise lead generation and conversions with proven B2B paid social strategies. Learn the essentials in this comprehensive guide.
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Must read

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
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