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Aaron Peters

Aaron Peters is a leading entrepreneur, multiple business owner and the visionary founder and managing director of Sprout Media, a digital marketing agency focused on transparency and results. Having started his entrepreneurial journey selling emoji-shaped car air fresheners as just a teenager, today Aaron’s success in leading a dynamic agency reflects his longstanding entrepreneurial spirit and passion for innovation.
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Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?

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Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
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