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Richard Lane

https://durhamlane.com/
Richard Lane, CCO and co-founder of durhamlane, is a seasoned Sales 2.0 practitioner and consultant with over 16 years of experience in solution selling, global sales, and sales leadership, specializing in accelerating revenue generation. He developed the 'Selling at a Higher Level' methodology, aiding numerous global businesses in boosting their sales. Lane possesses expertise in omnichannel marketing and performance culture, having collaborated with notable brands like Siemens Healthineers, ABB, and Nasdaq. A regular speaker and podcast co-host, he is dedicated to developing sales professionals and also serves as an Associate Lecturer at Anglia Ruskin University.
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Thought leadership

How to create a B2B sales funnel beyond prospecting

Master the B2B sales funnel with expert Richard Lane. Navigate its complexities and implement strategies for sustainable growth and customer alignment.
Richard Lane -
Thought leadership

How to go about building a career in B2B sales

A career in sales carries a misplaced stigma: that it requires being overly aggressive or sacrificing everything to hit targets.
Richard Lane -
Thought leadership

Outsourcing done right: How to build dynamic partnerships for powerful outcomes

Outsourcing is an integral feature in sales and marketing. But does it follow an old-fashioned set of expectations?
Richard Lane -
Thought leadership

Building trust in B2B relationships: The key ingredients of transparency and reliability

In the world of B2B relationships, trust is the cornerstone of success - here's how to foster it.
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Must read

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
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