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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketers “must reinvent the value chain or risk irrelevance”

A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The future demands a fundamental reinvention....

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and digital tools), yet harder than...

SlashExperts launches with $2m seed round to transform peer validation in B2B sales

A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand for peer-driven buyer validation and...

Sumea Social launches executive profiling programme to boost B2B leadership visibility

Dubai-based communications agency Sumea Social has launched a new service aimed at helping senior business leaders play a more visible and strategic role in...

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...

Simpli.fi earns double nomination at 2025 Dick Reed Awards

Simpli.fi has been nominated in two categories at the 2025 Dick Reed Awards, marking the fifth consecutive year the company has received recognition at...

LinkedIn’s B2B dominance grows amid rise in engagement and ad performance

LinkedIn continues to cement its position as the most important social platform for B2B marketers, with new data revealing significant growth in users, content...

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.

Must read

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
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