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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Collectively launches Chorus to align creator strategy with AI brand perception

Built on Jellyfish’s Share of Model platform, Chorus analyses AI-generated content to surface brand perceptions, compare positioning against competitors, and recommend adjustments to creator strategies that can positively influence future AI outputs.
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B2B marketing news

Acquirz acquires Marketscan to strengthen UK B2B data presence

Founded in 1982, Marketscan has long been a mainstay of the B2B database marketing industry, working with thousands of UK businesses over four decades.
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B2B marketing news

Forrester: Most B2B buyers already have a vendor in mind before formal evaluation begins

According to the research, 92% of B2B buyers start their journey with at least one vendor in mind, and 41% already have a preferred vendor selected before any formal evaluation.
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B2B marketing news

Sellerant acquires Proclaim to add podcasting to B2B growth stack

Proclaim, founded in 2020 by Ben Wiggins, has carved out a niche producing podcast content for businesses and educational institutions.
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B2B marketing news

Artificial intelligence is no longer a peripheral tool for B2B

78% of B2B organisations are now using AI across at least one business unit, with 71% actively adopting generative AI.
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B2B marketing news

‘CEO-CMO misalignment deepens’ as marketers struggle to prove impact

It's driven by a lack of clarity over the CMO remit and the perceived disconnect between marketing activity and commercial growth metrics.
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B2B marketing news

B2B marketers changing strategies due to current economic climate

A whopping 96% of B2B marketers are revising their company’s strategies due to the current challenging economic environment, incorporation of AI tools and a...
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B2B marketing news

AI agents ‘underperform’ on confidentiality handling

New research led by Salesforce AI scientist Kung-Hsiang Huang highlights key limitations in the current use of AI agents within CRM workflows.
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Must read

Features

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.
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