TapClicks and Advisr Extend Partnership to Unify Sales and Marketing Operations

TapClicks, a provider of Smart Marketing solutions, has announced the extension of its partnership with Advisr, known for its sales operating system for B2B enterprises.

This collaboration integrates Advisr’s suite of sales planning, product recommendation, and proposal generation tools with TapClicks’ unified marketing operations platform, which includes order management and reporting solutions.

The integration aims to eliminate gaps in the digital marketing and sales process, enhancing the offerings of both companies in the order management system space. This collaboration, driven by client requests and commercialised for the broader market, has already had an immediate impact across the media sector, benefiting clients, partners, and principals.

Seamless Synchronisation for Enhanced Performance

Mutual platform clients can now seamlessly synchronise pre-sales data, proposals, and order-level details from Advisr with TapClicks’ omni-channel order platform for post-sale order management systems. This integration significantly improves the hand-off between sales and fulfilment teams by expediting data transfer, reducing errors, and accelerating the sales process. Additionally, quantitative campaign data, analytics, and reporting from TapClicks are passed to Advisr, enhancing campaign recommendations in real-time.

Quique Nagle, Co-founder and CEO of Advisr, emphasised the importance of interoperability across marketing technology vendors to support sales organisations. “We feel that there haven’t been enough efforts to create interoperability across marketing technology vendors to support the sales organisation. That is why we believe so strongly in our partnership with TapClicks,” said Nagle. “Our unified solution greatly enhances our customers’ ability to be successful and generate more revenue.”

Chel Heler, Executive General Manager of TapClicks, highlighted the operational efficiencies gained through this unification. “The unification of sales and marketing systems and data is essential to increase operational efficiencies. We are delighted to extend our partnership with Advisr, to serve our mutual clients’ profitability.”