Hootsuite, the global frontrunner in social media management, has unveiled Elina Vilk as its new Chief Marketing Officer (CMO). This strategic move adds to the company’s executive leadership team, which uniquely comprises 75% women, and Vilk will report directly to Hootsuite’s CEO, Irina Novoselsky.

Novoselsky shared her enthusiasm about the appointment, emphasizing Vilk’s proficiency in harnessing social media’s potential to gain valuable insights across the customer journey. “Elina’s adeptness at building authentic relationships that translate into revenue aligns perfectly with our mission. Through her role, she will guide our customers to achieve similar outcomes,” said Novoselsky.

Prior to joining Hootsuite, Elina Vilk served as the global CMO at WooCommerce. Her global marketing prowess is underscored by her leadership roles at esteemed corporations like Meta, PayPal, eBay, and Visa.

Vilk expressed her excitement about the intersection of relationships and marketing in the digital era. “In an increasingly digital landscape, social media presents an unparalleled platform for nurturing these relationships,” Vilk stated. She further mentioned her eagerness to join Hootsuite at a juncture when the true potential of social media for businesses and brands is just beginning to unfold. Her aim is to amplify the value Hootsuite offers and strengthen relationships with customers.

With an extensive background spanning over two decades, Vilk’s approach to the CMO role at Hootsuite is marked by a steadfast commitment to customer-centric strategies. Her leadership is rooted in design thinking, leveraging methodologies that harness collective intelligence, empathy, insights, and customer-driven innovation.

Novoselsky highlighted the substantial reach Hootsuite has in comparison to competitors, underlining the trust marketers place in the platform as their guide in the dynamic realm of social media. “Our audience outpaces our competitors by 35-fold. Hootsuite remains a trusted companion for navigating the intricacies of social media,” Novoselsky stated. She expressed her anticipation in welcoming Elina Vilk to the team, with confidence that her expertise will contribute to Hootsuite’s commitment to empowering customers to excel in the social landscape.

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