Captify, a frontrunner in Search Intelligence on the open web, recently announced the appointments of James Jones as Chief Marketing Officer and John Piontkowski as President, North America. These strategic appointments signify Captify’s dedication to global expansion and strengthening its market leadership in delivering audiences powered by search intent.
Jones, who will be based in London, reports directly to CEO Mike Welch. His role as CMO will focus on enhancing Captify’s position as the largest independent processor of search data outside the major tech companies, encompassing programmatic media and providing real-time marketing insights. Jones brings nearly two decades of B2B technology marketing experience, including substantial expertise in adtech, and has notably contributed to the strategic and international market expansion of companies like IMPACT+ and Xandr.
Piontkowski, appointed as President of North America, will operate from New York and report to Jack Bamberger, Chief Revenue Officer. With over 30 years in sales and leadership in technology and digital media, Piontkowski’s role will involve spearheading business growth in North America, from strategy to activation. His previous roles include Chief Revenue Officer at Edgecast (a Yahoo! Inc. subsidiary) and General Manager at Edgio, where he played a vital role in the division’s sale to Limelight Networks.
Captify’s Commitment to Growth and Innovation
Welch highlighted the company’s success in scaling programmatic offerings using consumer intent data across various digital media. With the imminent phase-out of third-party cookies in 2024, the expertise of Jones and Piontkowski is deemed crucial for Captify’s continued growth in cookieless, contextual solutions.
Jones expressed enthusiasm for his new role, praising Captify’s innovative approach and culture. He aims to drive the company’s evolution, building on its established brand in the market. Piontkowski echoed these sentiments, emphasizing the significance of Captify’s position as a large curator of search data. He looks forward to leading the North American team in navigating the post-cookie advertising landscape and seizing market opportunities.
Expanding in a Changing Market
The appointments of Jones and Piontkowski come at a pivotal moment for Captify and the broader advertising industry. Their combined experience and strategic insights are expected to guide the company through the evolving digital advertising environment, particularly as the industry shifts away from reliance on third-party cookies. These developments are not just significant for Captify but also for the future of B2B marketing strategies, highlighting the importance of adapting to new technologies and market dynamics.
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