Category: Analysis and Advice
How will digital marketing evolve in 2025?
Digital marketing underwent yet another year of transformation in 2024. Now we’ve settled back into our working routines, what awaits us in 2025?
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AI will be an app marketer’s best friend in 2025 and beyond
While the potential of generative AI and broader AI applications in business continue to spark...
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Measuring the ‘halo effect’ of consumer brand campaigns on B2B sales for hybrid brands
The halo effect in marketing isn’t some mystical force – it’s a very real, strategic advantage that brands can tap into.
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‘Tis the season for creative storytelling
Christmas markets are beginning to buzz, and it’s the most wonderful time of the year for retailers to dazzle and inspire.
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Why attention metrics are critical for B2B marketers
For years, digital marketing has relied on metrics like click-through rates (CTR) and viewability to measure ad performance.
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Three secrets to a more long-lasting CMO tenure
CMOs are known to have shorter tenures than their C-suite counterparts – but due to poor performance.
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Why even great products need great marketing
In business, we often hear the saying, ‘If you build it, they will come’. But the reality is far more complex.
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How to go about building a career in B2B sales
A career in sales carries a misplaced stigma: that it requires being overly aggressive or sacrificing everything to hit targets.
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Data Readiness: Key Data Considerations for Brands
It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.
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2025 Predictions: Which Trends Will Have an Impact Next Year?
As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?
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Consumer Experience and Innovation Emerge from Nonconscious Data Lakes
Neuroscience teaches us that 95% of consumer desires are in the Nonconscious, explains Dr. A.K. Pradeep.
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Harnessing Data and Emotion for Human-centred B2B Marketing Strategies
I’m not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.