Matthew Nixon

As Head of Analytics at Incubeta UK, Matthew Nixon is an expert in web and app analytics, optimization, tag management, and business intelligence. He also has extensive experience in project and analytics product management. Matt's product-specific expertise includes Google Analytics, Adobe Analytics, Google Tag Manager, Looker Studio, and Tableau.

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Features

Data readiness: Key data considerations for brands

It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.

Matthew Nixon - November 4, 2024

Must read

FeaturesApril 30, 2025

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.

FeaturesApril 29, 2025

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.

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