Simon Kvist

Simon Kvist is the Founder and CEO of Adnami, a leading provider of attention-driven marketing solutions dedicated to helping advertising agencies and publishers achieve high impact, scalable campaigns that drive real results.

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Thought leadership

Why attention metrics are critical for B2B marketers

For years, digital marketing has relied on metrics like click-through rates (CTR) and viewability to measure ad performance.

Simon Kvist - November 27, 2024

Must read

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

FeaturesJune 16, 2025

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.

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Sales, marketing & business skills courses and training
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