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Tag:Influencer Marketing

Marketing strategies

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.
The Editor -
Marketing strategies

The Rising Impact Of Influencer Marketing

The public relations market is poised for growth, with projections indicating an increase to $114.1 billion in 2024.
The Editor -
B2B marketing news

User-Generated Content Platform Market Set to Reach USD $71.3 Billion by 2032

The global market for user-generated content (UGC) platforms is expected to grow in the coming years.
The Editor -
Industry updates

Emerging Trends in Influencer Marketing: Report Highlights Next Generation of Influence

A new report sheds light on the evolving influencer landscape, outlining five key trends.
The Editor -
B2B marketing news

South Korea’s Influencer Marketing Platform Market Set for Strong Growth

South Korea's influencer marketing platform market is set to experience substantial growth.
The Editor -
Marketing strategies

Rise of the Everyday Influencer: Building Authentic Connections in B2B Marketing

The dynamics of influence in the marketing world have undergone a significant transformation...
The Editor -
Marketing strategies

AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm

In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.
The Editor -
Industry updates

The future of comms, as predicted by Wild Card

PR agency Wild Card's 'The Future of Comms' report predicts the rise of adaptive strategies, AI creativity, authentic storytelling, influencer marketing, and experiential activations.
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Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Must read

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.

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