Category: Tools, Software and Services
LinkedIn updates ad attribution models to provide more accurate performance insights
LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
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Tenovos partners with Amazon to save clients “millions” in marketing costs
The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
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Academy launched to equip UK professionals with AI skills
Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe...
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Storyblok launches platform to address digital content management challenges
Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers...
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Customers struggle to differentiate AI-generated and human-written reviews
Customers struggle to distinguish between product reviews written by humans and those generated by AI tools.
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Email marketing software market to grow at 10.89% CAGR through 2031
The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
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AI drives marketing transformation: Insights from Infosys CMO Radar 2024
A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
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AI Adoption Surges as Enterprises Shift Customer Engagement Strategies
New research highlights a significant shift in how large enterprises approach customer engagement.
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Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns
A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
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AI poses threat to graphic design jobs in marketing, survey finds
A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
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HCLTech partners with multiverse to upskill UK employees in AI and GenAI
HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
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LinkedIn expands advertising capabilities to engage and influence B2B buyers
LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.