Category: Marketing Strategies
B2B marketers face ‘tight budgets and prospecting challenges’
Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
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Networking drives purpose of B2B events, survey finds
A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
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Email marketing software market to grow at 10.89% CAGR through 2031
The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
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Gartner outlines three key priorities for CMOs in 2025
As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
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AI drives marketing transformation: Insights from Infosys CMO Radar 2024
A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
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Podcast advertising overtakes traditional channels for brand discovery
Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.
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TikTok’s most influential financial creators revealed
A study has revealed Erika Kullberg as the most influential financial creator on TikTok.
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Advertisers to Prioritise Performance Marketing in 2025, Report Reveals
A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
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Wargaming and SplitMetrics: The Power of Seasonal Visual Optimisation
In a recent collaboration with SplitMetrics, Wargaming increased organic conversions by optimising seasonal screenshots.
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The Rising Impact Of Influencer Marketing
The public relations market is poised for growth, with projections indicating an increase to $114.1 billion in 2024.
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Video Emerges as a Key Driver in B2B Influence
In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
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Is TikTok actually worth it for my business?
Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.