The B2B Marketer Editor

The fundamentals of B2B marketing: A guide to unlocking success in business-to-business relationships

Posted by The Editor | Jun 4, 2023 | Guides |

In this comprehensive article, we have explored the fundamentals of B2B marketing, highlighting its importance for business growth. We discussed key strategies such as developing a solid marketing strategy, building effective marketing channels, nurturing customer relationships, and adapting to evolving trends. By embracing customer-centricity, leveraging data and analytics, fostering collaboration, and staying adaptable, B2B marketers can navigate the evolving landscape and drive meaningful results in the competitive B2B market.

AI and the emergence of AI-based B2B business models

Posted by The Editor | Jun 1, 2023 | Industry Insights |

B2B companies can expect approximately $87 billion worth of opportunities in the AI industry this year

CMS market to hit $27.48 billion by 2028

Posted by The Editor | Jun 1, 2023 | Industry Insights |

The global market for content management systems (CMS) is projected to grow to US$27.48 billion by 2028, with a compound annual growth rate (CAGR) of approximately 6% during the forecast period of 2023-2028.

45% of B2B PR is evaluated using “instinct and anecdote” claims new study

Posted by The Editor | Jun 1, 2023 | Industry Insights |

B2B marketers admit to relying on “Instinct” and “Anecdote” to assess their company’s PR performance.

Service sector cost pressures continue to mount, according to CBI

Posted by The Editor | May 31, 2023 | Industry Insights |

CBI survey: Unchanged optimism but declining profits in service sector, with volume growth expected for business services, stable for consumer services, persistent cost and price pressures, sixth consecutive quarter of declining profitability, employment growth, cautious investment due to demand uncertainty.

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The Editor

The fundamentals of B2B marketing: A guide to unlocking success in business-to-business relationships

AI and the emergence of AI-based B2B business models

CMS market to hit $27.48 billion by 2028

45% of B2B PR is evaluated using “instinct and anecdote” claims new study

Service sector cost pressures continue to mount, according to CBI

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