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Bugcrowd Survey Finds Generative AI Unlikely to Replace Human Cybersecurity Skills Anytime Soon

Bugcrowd survey: Generative AI unlikely to replace human cybersecurity skills in the next 5 years, but can augment human capabilities. Key insights for B2B marketers.
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Industry updates

UK Independent Agencies’ Conference 2023 Returns to London with a Focus on Championing Independent Agencies

The UK Independent Agencies' Conference 2023 returns with a focus on championing independent agencies, offering delegates insightful discussions, networking opportunities, and a lineup of industry-leading speakers centered around the theme of "Champions in the Independent Agency World."
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Industry updates

Legal Marketers Aim for Client Retention Over Growth in 2023, Survey Finds

LexisNexis report finds small law firms shifting their growth strategies towards organic expansion and client retention, while emphasizing investment in marketing and business development over technology adoption.
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Industry updates

WordCamp Europe Reveals Schedule for WP Connect Discussions

WordCamp Europe 2023 introduces WP Connect, a series of informal discussions aimed at fostering community engagement and connecting WordPress enthusiasts from all backgrounds.
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Industry updates

AI and the emergence of AI-based B2B business models

B2B companies can expect approximately $87 billion worth of opportunities in the AI industry this year
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Industry updates

CMS market to hit $27.48 billion by 2028

The global market for content management systems (CMS) is projected to grow to US$27.48 billion by 2028, with a compound annual growth rate (CAGR) of approximately 6% during the forecast period of 2023-2028.
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Industry updates

45% of B2B PR is evaluated using “instinct and anecdote” claims new study

B2B marketers admit to relying on "Instinct" and "Anecdote" to assess their company's PR performance.
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B2B marketing news

Service sector cost pressures continue to mount, according to CBI

CBI survey: Unchanged optimism but declining profits in service sector, with volume growth expected for business services, stable for consumer services, persistent cost and price pressures, sixth consecutive quarter of declining profitability, employment growth, cautious investment due to demand uncertainty.
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Thought leadership

Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
Features

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite the growing sophistication of tools and platforms, many B2B marketing...
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics...
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Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
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Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
The Editor -

Sales, marketing & business skills courses and training
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