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Thought leadership

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
James Groves -
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Val Riley -
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
James Groves -
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...
Chris Skinner -
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
James Groves -
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Aaron Peters -
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Will Fleming -
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
Gemma Cooper -
Features

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
Michael Wells -
Features

How to create a B2B sales funnel beyond prospecting

Master the B2B sales funnel with expert Richard Lane. Navigate its complexities and implement strategies for sustainable growth and customer alignment.
Richard Lane -
Features

What can B2B brands learn from B2C brands’ use of loyalty programmes?

Learn from successful B2C strategies, adapt programmes for B2B audiences, and explore real-life examples.
Zsuzsa Kecsmar -
Features

Think B2B doesn’t need strong branding? Think again

Learn how while many overlook the importance of branding in B2B, that's a mistake that is seriously worth avoiding.
Rob Hughes -
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Thought leadership

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy....
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Guides

Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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Case studies

How predictive analytics improved lead quality (and sales)

Company: SwagMagic, a corporate gifting SaaS platform serving B2B...
The Editor -
Case studies

How predictive analytics improved lead quality (and sales)

Company: SwagMagic, a corporate gifting SaaS platform serving B2B...
The Editor -
B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
James Groves -

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