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Features

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
James Groves -
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Val Riley -
Case studies

How predictive analytics improved lead quality (and sales)

Company: SwagMagic, a corporate gifting SaaS platform serving B2B clients with a global swag management solution. Challenge SwagMagic’s sales team was overwhelmed with leads of varying...
The Editor -
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
The Editor -
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
James Groves -
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...
Chris Skinner -
Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
James Groves -
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
James Groves -
Case studies

How a B2B SaaS cut marketing spend and increased conversions

For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
The Editor -
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Aaron Peters -
Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
The Editor -
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
James Groves -
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Thought leadership

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy....
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Guides

Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
James Groves -
Case studies

How predictive analytics improved lead quality (and sales)

Company: SwagMagic, a corporate gifting SaaS platform serving B2B...
The Editor -
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Val Riley -

Sales, marketing & business skills courses and training
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