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Regulation and compliance

B2B marketing news

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
The Editor -
B2B marketing news

New tool to help UK organisations comply with direct marketing laws

A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
The Editor -
B2B marketing news

ICO expands efforts to enforce cookie compliance across UK’s top websites

The ICO’s 2025 strategy targets cookie compliance on the UK’s top 1,000 websites, with new guidance on ‘consent or pay’ models to enhance user choice.
The Editor -
Regulation and compliance

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.
The Editor -
Regulation and compliance

Google loses final appeal against €2.4 billion EU antitrust fine

Google lost its final appeal against a €2.4 billion fine imposed by the European Union (EU) for anti-competitive practices.
The Editor -
B2B marketing news

UK consumers to opt-out of third-party cookies on Chrome in 2025

A significant portion of UK consumers are preparing to opt out of third-party cookies for Chrome next year.
The Editor -
Regulation and compliance

The importance of knowing where your sensitive data is stored

For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
The Editor -
Regulation and compliance

LinkedIn adopts C2PA standard for content authenticity

LinkedIn has announced the integration of the C2PA technology into its platform.
The Editor -
Regulation and compliance

Marketers Face Challenges Following Cookie Policy Update

Google's recent decision to discontinue the use of third-party cookies has sparked concerns among marketers.
The Editor -
Regulation and compliance

B2B Legal Services Market Projected to Reach $544.88 Billion by 2028

A new market report provides insights into the global B2B Legal Services market.
The Editor -
Regulation and compliance

Google Settles Consumer Privacy Lawsuit, Agrees to Destroy Browsing Data

Google has agreed to destroy billions of data records to settle a consumer privacy lawsuit.
The Editor -
Regulation and compliance

EU Launches Probes into Apple, Google, and Meta for Potential Breaches of Digital Markets Act

The EU has initiated investigations into tech giants Apple, Google, and Meta Platforms.
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Thought leadership

Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
Features

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.
Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
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Guides

Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.

Reviews

Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
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Lesniak Swann named one of UK’s fastest-growing agencies

B2B marketing specialist Lesniak Swann has been recognised as...
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Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
James Groves -

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