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B2B marketing news

Paysend and Currencycloud Forge Global Expansion Partnership

Paysend has joined forces with Currencycloud in a significant expansion deal aimed at broadening Paysend's services globally.
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Tools, software and services

Unmasking Leaders Workshop: Unlock Your Leadership Potential

Leadership expert Gavin Bryce has announced the return of the second Unmasking Leaders Workshop of 2024.
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Tools, software and services

Zoom Launches Zoom Compliance Manager for Enhanced Communications Compliance

Zoom Compliance Manager is an integrated solution designed to streamline risk management, data governance, and information.
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Tools, software and services

Rise of AI-Powered Content Creation: Insights from New Report

Marketers are turning to generative AI as a solution to create engaging narratives and scalable personalisation.
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Tools, software and services

Tribe Payments Receives “B2B Payments Innovation Award” at FinTech Breakthrough Awards

Tribe Payments won the "B2B Payments Innovation Award" in the 8th annual FinTech Breakthrough Awards.
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B2B marketing news

Tell Money Facilitates Griffin Bank’s UK Launch with tell.gateway Integration

Tell Money supports the launch of Griffin Bank, assisting companies developing and launching financial products.
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Tools, software and services

Content Catalyst Unveils MyCatalyst: Revolutionising Analyst Insight Search with AI

Content Catalyst has introduced an AI-enabled search function to redefine analyst insights and data.
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Tools, software and services

LinkedIn’s Premium Subscription Revenue Reaches $1.7 Billion with AI Features

LinkedIn has announced a significant milestone in its Premium subscription business.
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B2B marketing news

Matalan to Revolutionise Online Sales with GenAI Tool

UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
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Tools, software and services

GoodFirms Unveils Top Remote Work Software for 2024

GoodFirms has unveiled its latest compilation of the leading remote work software for 2024.
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Tools, software and services

AdoptoMedia Launches AI-Driven Marketing and Revenue Forecasting Services for Startups Worldwide

A suite of enterprise-quality AI revenue forecasting and marketing planning services launched for startups and SMEs.
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Tools, software and services

Ciphr Unveils Transfomative Rebrand, Focusing on HR Empowerment

Ciphr has announced a dynamic rebrand aimed at shining the spotlight on the pivotal role of HR and people teams.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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