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Tag:LinkedIn

Regulation and compliance

LinkedIn Secures Legal Victory Against Inauthentic Engagement

LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.
The Editor -
Tools, software and services

LinkedIn Leverages AI to Enhance B2B Connectivity and Growth

Explore LinkedIn's AI-powered tools, enhancing B2B connectivity and streamlining hiring and marketing in the professional sphere. Innovate with solutions tailored for recruiters, marketers, and sellers.
The Editor -
Tools, software and services

Optimism Returns to B2B Marketing as Budgets Grow and Generative AI Takes Center Stage, Finds LinkedIn Study

Global B2B marketing leaders are emerging from a challenging year with renewed hope as the sector experiences a shift in tides. According to recent...
The Editor -
Marketing strategies

LinkedIn report reveals key strategies for tech brands to connect with buyers

LinkedIn's 'Brand to Buyer' report highlights the need for B2B tech brands to differentiate themselves through personalized content and creative marketing strategies in order to effectively connect with diverse and sophisticated tech buyers.
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Latest news

B2B marketing news

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency...
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Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
B2B marketing news

TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve Lambert as its new PR & communications lead, marking a...

Must read

Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.

Sales, marketing & business skills courses and training
Find your perfect course

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