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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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LinkedIn
Tools, software and services
LinkedIn Rolls Out New AI Features for Professionals and Employers
LinkedIn has announced the launch of new AI-powered features for professionals and employers.
The Editor
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June 18, 2024
Tools, software and services
LinkedIn Introduces New Tools for B2B Marketers
LinkedIn has announced new offerings to help B2B marketers build "collective confidence".
The Editor
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June 10, 2024
Tools, software and services
RevSure Joins LinkedIn Marketing Partner Program as Certified Attribution Solution
RevSure, a full-funnel attribution solution for B2B marketing teams, announced its integration with LinkedIn Marketing Solutions.
The Editor
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May 27, 2024
Regulation and compliance
LinkedIn adopts C2PA standard for content authenticity
LinkedIn has announced the integration of the C2PA technology into its platform.
The Editor
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May 20, 2024
Tools, software and services
LinkedIn Introduces CTV and Live Event Ads to Empower B2B Marketers
LinkedIn is rolling out new ad solutions aimed at assisting B2B marketers in connecting with decision makers.
The Editor
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April 10, 2024
Tools, software and services
LinkedIn’s Premium Subscription Revenue Reaches $1.7 Billion with AI Features
LinkedIn has announced a significant milestone in its Premium subscription business.
The Editor
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March 13, 2024
Marketing strategies
LinkedIn Launches Deep Sales: The B2B Sales Playbook for 2024
LinkedIn has introduced its latest offering, the 'Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024'.
The Editor
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February 29, 2024
Regulation and compliance
LinkedIn Secures Legal Victory Against Inauthentic Engagement
LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.
The Editor
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December 21, 2023
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Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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