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Tag:LinkedIn

Tools, software and services

RevSure Joins LinkedIn Marketing Partner Program as Certified Attribution Solution

RevSure, a full-funnel attribution solution for B2B marketing teams, announced its integration with LinkedIn Marketing Solutions.
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Regulation and compliance

LinkedIn adopts C2PA standard for content authenticity

LinkedIn has announced the integration of the C2PA technology into its platform.
The Editor -
Tools, software and services

LinkedIn Introduces CTV and Live Event Ads to Empower B2B Marketers

LinkedIn is rolling out new ad solutions aimed at assisting B2B marketers in connecting with decision makers.
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Tools, software and services

LinkedIn’s Premium Subscription Revenue Reaches $1.7 Billion with AI Features

LinkedIn has announced a significant milestone in its Premium subscription business.
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Marketing strategies

LinkedIn Launches Deep Sales: The B2B Sales Playbook for 2024

LinkedIn has introduced its latest offering, the 'Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024'.
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Regulation and compliance

LinkedIn Secures Legal Victory Against Inauthentic Engagement

LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.
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Tools, software and services

LinkedIn Leverages AI to Enhance B2B Connectivity and Growth

Explore LinkedIn's AI-powered tools, enhancing B2B connectivity and streamlining hiring and marketing in the professional sphere. Innovate with solutions tailored for recruiters, marketers, and sellers.
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Tools, software and services

Optimism Returns to B2B Marketing as Budgets Grow and Generative AI Takes Center Stage, Finds LinkedIn Study

Global B2B marketing leaders are emerging from a challenging year with renewed hope as the sector experiences a shift in tides. According to recent...
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Latest news

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Must read

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.

Sales, marketing & business skills courses and training
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