LinkedIn, the professional social networking platform under Microsoft’s ownership, recently emerged victorious in a lawsuit filed against TopSocial24, SocialBD24, and their operators in the California Northern District Court.
Munger, Tolles & Olson, representing LinkedIn, accused the defendants of peddling inauthentic engagement services on the platform. These services included the sale of fake followers, comments, likes, and connections, aimed at boosting user profiles through purchased services.
Sarah Wight, LinkedIn’s Legal Vice President, commented on the victory, stating, “We recently achieved success in our legal case against TopSocial and SocialBD24, websites engaged in fabricating fake LinkedIn profiles to generate inauthentic engagement. We are pleased with this decisive win and remain dedicated to utilising all available resources, including legal recourse, to uphold the integrity of the LinkedIn community.”
Wight affirmed LinkedIn’s commitment to safeguarding the user experience by implementing robust measures against fake accounts and engagements. The platform introduced Identity Verification tools to enhance user confidence in interactions, ensuring the authenticity of profiles. This verification initiative, launched in April 2023, has extended to approximately 400 million LinkedIn members globally, offering both individual and company verification badges on profiles, signifying genuine identities.
Expansion of Verification Tools and Partnerships
LinkedIn’s efforts towards verification have expanded through strategic collaborations, facilitating access to verification services for a larger user base. Partnerships with global entities like Microsoft’s Entra, CLEAR, and Digilocker aim to provide multiple avenues for professional identity verification, including workplace and educational institution verification. These partnerships open doors for broader participation in the verification process.
A notable advancement includes the integration of verification badges in job postings. Presently, more than 20 percent of job postings on LinkedIn are verified, a figure expected to grow as the platform continues its efforts to fortify the authenticity of job opportunities. LinkedIn remains steadfast in its commitment to cultivating a trustworthy community by amplifying the use of verification tools and expanding their application across the platform.