LinkedIn has announced the launch of several new AI-powered features aimed at helping professionals and employers navigate the evolving workforce landscape.
These enhancements are designed to boost productivity and success, aligning with LinkedIn’s commitment to support career growth and business development.
AI-Powered Job Experience for Premium Subscribers
LinkedIn is extending its AI-powered job experience to all Premium subscribers globally, starting with English-speaking users. The new features include:
- Jobseeker Coach: Users can effortlessly find job opportunities by simply asking in plain language. For instance, one might say, “Find me a remote marketing job in Detroit that pays at least $110,000.”
- Application and Resume Review: Subscribers receive immediate feedback and personalised suggestions tailored to specific job posts, helping them stand out in the application process.
- Cover Letter Assistance: The platform offers personalised cover letter recommendations that users can review and edit, simplifying the job search process.
Personalised Learning and Expert Advice
Recognising that workplace skills are expected to change by 68% by 2030, LinkedIn is piloting AI-powered personalised learning experiences. These include:
- Expert Advice: Users can now receive instant, personalised practical advice from industry-leading business leaders and coaches on LinkedIn Learning. These AI-powered responses blend expert insights with personalised recommendations.
- AI-Powered Coaching: As learners watch LinkedIn courses, they can request summaries of content, clarify topics, or get examples in real-time, enhancing the learning experience. This feature is available to all Premium subscribers.
Enhancements for Businesses
LinkedIn is also expanding its AI capabilities to provide greater value to businesses, recruiters, and marketers. Key features include:
Recruiter 2024
LinkedIn’s reimagined Recruiter product is set to become globally available in English. Early feedback indicates that recruiters are finding quality candidates more quickly with this new tool.
AI Capabilities for Marketers
The Accelerate feature, LinkedIn’s AI campaign creation and optimisation tool, has been delivering impressive results with a 52% lower cost per action. As LinkedIn expands this feature globally, new additions include:
- Microsoft Designer Integration: B2B marketers can use this tool for engaging creatives.
- Customer Lead Lists: Improved targeting through the import of existing customer lead lists.
- AI Marketing Assistant: Provides campaign creation advice to enhance marketing efforts.
Premium Company Pages for Small Businesses
LinkedIn introduces Premium Company Pages to help small businesses accelerate growth. These pages offer tools to increase awareness, distinguish the business from competitors, and drive conversions with features like AI-guided messaging and custom call-to-actions (CTAs).
LinkedIn’s latest AI-powered features reflect a significant step towards supporting professionals and businesses in an increasingly digital and dynamic work environment. By leveraging AI to enhance job searches, learning experiences, and business operations, LinkedIn is seeking to set a new standard for productivity and engagement in the future of work.
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