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B2B marketing news

Industry updates

Marketing Sector Witnesses Drop in Recruitment After a Stellar Year

Explore the 2023 B2B marketing recruitment trends and see which sectors are bucking the downturn.
The Editor -
Marketing strategies

Intuit Mailchimp Initiates Global Campaign to Address Marketers’ ‘Clustomer’ Challenges

Discover Mailchimp's solution to the 'Clustomer' challenge with its latest global marketing campaign.
The Editor -
Tools, software and services

Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey

75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.
The Editor -
Tools, software and services

SmartFrame and Action Press Partnership: New Opportunities for B2B Marketers with Expanded Image Library

UK's SmartFrame Technologies, a tech innovator in the digital imaging sector, has revealed its newest collaboration with the German photography powerhouse, action press international.This...
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Industry updates

GingerMay Achieves B Corp™ Certification, Emphasising Commitment to Sustainability in B2B Marketing

GingerMay attains B Corp™ status, setting a new standard in sustainable B2B marketing.
The Editor -
Industry updates

Google Showcases Latest AI Advancements at Cloud Next

Key insights for marketers from Google Cloud Next 2023 on AI, analytics and how top companies are applying generative technologies.
The Editor -
Regulation and compliance

UK’s House of Commons Committee Highlights Twelve Governance Challenges for AI

House of Commons explores 12 key AI governance challenges affecting B2B marketing and legislation. Gain insights for your strategy.
The Editor -
Tools, software and services

The 20 Best Website Heatmap Tools for 2023

Discover the top 20 website heatmap tools in a comprehensive assessment by SmartSites.
The Editor -
B2B marketing news

New Customer Journey Toolkit Transforms B2B Marketing Strategies

Transform B2B marketing with this Customer Journey Toolkit. Elevate strategies, engage customers, and unlock growth potential. Explore now!
The Editor -
Industry updates

ROAR Digital Marketing Achieves Remarkable 200% Turnover Increase in Just Two Years

ROAR Digital Marketing achieved an astounding 200% increase in turnover in just two years. Dive into their remarkable journey towards success.
The Editor -
Tools, software and services

Coveragely Introduces New Reporting Tool for Digital PR and SEO Professionals

New PR reporting tool launched, offering streamlined coverage with integrated domain metrics for Digital PR and SEO experts.
The Editor -
Regulation and compliance

Fake Online Reviews Affecting UK Businesses and Consumers

Explore the startling implications of fake reviews on UK businesses and consumers, and discover expert tips to identify and counteract this digital deceit.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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