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Tag:Digital Marketing

Tools, software and services

MINT Introduces Innovative Advertising Resource Management Platform

MINT's ARM platform revolutionizes advertising with AI automation, enhancing efficiency and decision-making in digital marketing.
The Editor -
Tools, software and services

Leeds-Based Spike Wins GEO Green Power Account

Explore Spike's latest venture with Geo Green Power, driving forward UK's renewable energy initiatives through strategic marketing and digital PR services.
The Editor -
Marketing strategies

New Research Highlights the Impact of Dark Social on Customer Acquisition Costs

Discover the unseen influence of Dark Social on marketing costs and strategies in our latest analysis, essential for B2B marketers.
The Editor -
Thought leadership

The power of creativity in B2B

Discover the transformative power of creativity in B2B marketing and how it's shaping the future of brand strategy.
Josh Tilley -
Industry updates

Email Marketing Emerges as Top Brand Communication Amid Budget Constraints, New Study Reveals

Explore the rise of email as the top brand communication channel in 2024 and the untapped potential of email signatures in B2B marketing.
The Editor -
Regulation and compliance

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
The Editor -
Industry updates

ROAR Digital Marketing Achieves Remarkable 200% Turnover Increase in Just Two Years

ROAR Digital Marketing achieved an astounding 200% increase in turnover in just two years. Dive into their remarkable journey towards success.
The Editor -
Tools, software and services

Coveragely Introduces New Reporting Tool for Digital PR and SEO Professionals

New PR reporting tool launched, offering streamlined coverage with integrated domain metrics for Digital PR and SEO experts.
The Editor -
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Latest news

Features

How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
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B2B marketing news

New agency PRace aims to ‘shake up’ B2B marketing

Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated,...
Case studies

AI-powered personalisation transforms lead nurturing at Ingersoll Rand

The company serves a diverse range of customers with very different needs, yet its marketing team had been relying on broad, one-size-fits-all campaigns.

Must read

Features

How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
Case studies

AI-powered personalisation transforms lead nurturing at Ingersoll Rand

The company serves a diverse range of customers with very different needs, yet its marketing team had been relying on broad, one-size-fits-all campaigns.

Sales, marketing & business skills courses and training
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