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Tag:Digital Marketing

Tools, software and services

MINT Introduces Innovative Advertising Resource Management Platform

MINT's ARM platform revolutionizes advertising with AI automation, enhancing efficiency and decision-making in digital marketing.
The Editor -
Tools, software and services

Leeds-Based Spike Wins GEO Green Power Account

Explore Spike's latest venture with Geo Green Power, driving forward UK's renewable energy initiatives through strategic marketing and digital PR services.
The Editor -
Marketing strategies

New Research Highlights the Impact of Dark Social on Customer Acquisition Costs

Discover the unseen influence of Dark Social on marketing costs and strategies in our latest analysis, essential for B2B marketers.
The Editor -
Thought leadership

The power of creativity in B2B

Discover the transformative power of creativity in B2B marketing and how it's shaping the future of brand strategy.
Josh Tilley -
Industry updates

Email Marketing Emerges as Top Brand Communication Amid Budget Constraints, New Study Reveals

Explore the rise of email as the top brand communication channel in 2024 and the untapped potential of email signatures in B2B marketing.
The Editor -
Regulation and compliance

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
The Editor -
Industry updates

ROAR Digital Marketing Achieves Remarkable 200% Turnover Increase in Just Two Years

ROAR Digital Marketing achieved an astounding 200% increase in turnover in just two years. Dive into their remarkable journey towards success.
The Editor -
Tools, software and services

Coveragely Introduces New Reporting Tool for Digital PR and SEO Professionals

New PR reporting tool launched, offering streamlined coverage with integrated domain metrics for Digital PR and SEO experts.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

Sales, marketing & business skills courses and training
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