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B2B marketing news

Tools, software and services

Google Expands Passkeys for a Simplified Sign-in Experience for Users

Google expands use of passkeys: the future of secure and simplified online sign-ins. Say goodbye to complex passwords!
The Editor -
Industry updates

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.
The Editor -
Tools, software and services

Asana Unveils Advanced AI Capabilities to Enhance Work Management Across Enterprises

Unlock smarter enterprise management with Asana's new AI capabilities. Enhance clarity, impact, and scalability across your organisation today.
The Editor -
Industry updates

Enchant Agency and Four Seasons Health Care Group Celebrate Nomination for Klaviyo’s The Klicks Awards

Enchant Agency and FSHC's innovative collaboration earns them a nomination at Klaviyo’s The Klicks Awards. Explore their B2B email marketing success.
The Editor -
Industry updates

Rhotic Media Triumphs at the UK Social Mobility Awards

Rhotic Media triumphs at the UK Social Mobility Awards for championing diverse talent in financial journalism.
The Editor -
Regulation and compliance

Adobe and C2PA Pioneer Universal Symbol for Authentic Digital Content

Adobe and C2PA unveil a new 'icon of transparency' to validate AI-generated content. Dive in to learn more!
The Editor -
Tools, software and services

ZoomInfo Bolsters Global B2B Data with Enhanced Coverage

ZoomInfo's impressive growth in global B2B data coverage unveiled. Explore the platform's expansion and commitment to data accuracy.
The Editor -
Regulation and compliance

New Gmail Protections Announced to Enhance Email Security and Reduce Spam

Gmail's 2024 email security update: Unsubscribe with ease and reduce spam.
The Editor -
Industry updates

Vudoo Content Commerce Platform Expands Globally with New London Office

Vudoo set for global expansion and has a vision for the future of content commerce. Nathalie Curtis-Lethbridge, the new Global Chief Growth Officer leading the way.
The Editor -
Marketing strategies

Navigating Holiday Advertising with Microsoft’s Free Insightful Guide

Free download! Unlock success in your festive campaigns with Microsoft's Holiday Advertising Guide.
The Editor -
Industry updates

Ellos Group, Jellyfish, and Brandtech Unite to Boost Northern European Organic Search Reach

Ellos Group, Jellyfish, and Brandtech forge a partnership to boost brand recognition and market share in Northern Europe through strategic digital marketing.
The Editor -
Tools, software and services

Awin Introduces New Digital Marketing Ecosystem to Challenge Big Tech’s Ad Dominance

Awin challenges big tech with a transformative digital ad ecosystem. Discover how!
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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