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B2B marketing news

B2B marketing news

Major Transformation Underway in B2B Marketing, New Industry Report Reveals

A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
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B2B marketing news

Facebook’s LLama 2 Promises More Efficient AI for Marketers

Facebook's LLama 2 NLP framework optimizes AI efficiency for B2B marketing applications through sparse attention, mixed precision training and more.
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B2B marketing news

Bugcrowd Survey Finds Generative AI Unlikely to Replace Human Cybersecurity Skills Anytime Soon

Bugcrowd survey: Generative AI unlikely to replace human cybersecurity skills in the next 5 years, but can augment human capabilities. Key insights for B2B marketers.
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B2B marketing news

Salesforce Fuels UK’s AI-driven Digital Transformation with $4 Billion Investment

Salesforce's Strategic Investments and Price Adjustment: Fuelling UK Digital Transformation and Global AI Innovation
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B2B marketing news

Consumers Find Personalized Experiences Lacking Authenticity, Finds Report

Uncover the key to consumer satisfaction in digital experiences as a new report reveals the demand for authentic personalization. Learn how brands can stand out in a crowded market, enhance customer loyalty, and create memorable interactions by leveraging experimentation.
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B2B marketing news

UNLIMITED launches Unlimited B2B to improve conversion through the full B2B buying journey

Unlimited B2B revolutionizes B2B marketing by combining human understanding, storytelling, and content expertise to enhance brand storytelling, drive business performance, and optimize the buyer journey.
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B2B marketing news

Google and Meta to Remove Canadian News Links in Response to Controversial Online News Act

Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada's Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.
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B2B marketing news

International Trade Week 2023: A Prime Platform for UK Businesses to Expand Globally

ITW 2023 returns with a compelling lineup of events and resources, offering UK businesses of all sizes the chance to enhance their international trade prospects and unlock new growth opportunities.
The Editor -
B2B marketing news

Exclaimer Unveils Refreshed Brand Identity

Exclaimer, the leader in email signature solutions, introduces a refreshed brand identity aimed at empowering users to maximize the potential of email communication.
The Editor -
B2B marketing news

Transforming B2B Marketing with Advanced Attribution Techniques: Crimtan Unveils Groundbreaking Approach

Crimtan introduces a groundbreaking Total Media Attribution model, revolutionizing B2B marketing strategies by leveraging diverse data sources and overcoming challenges posed by evolving technology and privacy concerns.
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B2B marketing news

UK Independent Agencies’ Conference 2023 Returns to London with a Focus on Championing Independent Agencies

The UK Independent Agencies' Conference 2023 returns with a focus on championing independent agencies, offering delegates insightful discussions, networking opportunities, and a lineup of industry-leading speakers centered around the theme of "Champions in the Independent Agency World."
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B2B marketing news

Optimism Returns to B2B Marketing as Budgets Grow and Generative AI Takes Center Stage, Finds LinkedIn Study

Global B2B marketing leaders are emerging from a challenging year with renewed hope as the sector experiences a shift in tides. According to recent...
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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The role of predictive analytics in measuring B2B marketing success

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