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B2B marketing news

Industry updates

Captify Bolsters Leadership Team with Key Appointments in North America and Marketing Divisions

Explore Captify's strategic leadership changes set to innovate B2B marketing and digital advertising.
The Editor -
Industry updates

Cause UK Attains Prestigious B Corp Certification

Explore Cause UK's journey to B Corp excellence, a testament to their commitment to social responsibility and environmental stewardship
The Editor -
Tools, software and services

Embracing AI in Social Media: Hookle’s Revolutionary Approach

Explore Hookle's AI revolution in social media for small businesses – a game-changer in digital marketing efficiency.
The Editor -
Marketing strategies

Revolutionary Naming Strategy Unveiled by British Branding Agency Fruiting League

Explore Fruiting League's innovative approach to brand naming that's changing the game for businesses worldwide. Dive into their strategy's impact.
The Editor -
Industry updates

New Leadership at the Forefront of AI: Arm Holdings plc Announces Ami Badani as New CMO

Explore Ami Badani's journey as the new CMO of Arm Holdings plc and how her expertise will drive AI technology and marketing in the semiconductor industry.
The Editor -
Industry updates

The Transformation of Advertising: AI’s Role in Programmatic Marketing

The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...
The Editor -
Marketing strategies

Hootsuite’s 2024 Report: Navigating Social Media Marketing Challenges

Dive into Hootsuite's 2024 Social Trends Report for crucial insights into social media marketing's future. Stay informed and ahead in the digital marketing game.
The Editor -
Tools, software and services

Streamlining Digital Content: Storyblok and Bynder’s Partnership Revolutionizes Asset Management

Explore the Storyblok and Bynder partnership's breakthrough in digital content and asset management, offering seamless integration for efficient business solutions.
The Editor -
Tools, software and services

MINT Introduces Innovative Advertising Resource Management Platform

MINT's ARM platform revolutionizes advertising with AI automation, enhancing efficiency and decision-making in digital marketing.
The Editor -
Tools, software and services

Leeds-Based Spike Wins GEO Green Power Account

Explore Spike's latest venture with Geo Green Power, driving forward UK's renewable energy initiatives through strategic marketing and digital PR services.
The Editor -
Tools, software and services

Canva Integrates Music Library Featuring Top Artists

Explore Canva's latest feature: a music library with top tracks for enhancing your marketing designs and videos. Elevate your content creation now.
The Editor -
Marketing strategies

New Research Highlights the Impact of Dark Social on Customer Acquisition Costs

Discover the unseen influence of Dark Social on marketing costs and strategies in our latest analysis, essential for B2B marketers.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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