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Tools, software and services

Tools, software and services

LinkedIn Leverages AI to Enhance B2B Connectivity and Growth

Explore LinkedIn's AI-powered tools, enhancing B2B connectivity and streamlining hiring and marketing in the professional sphere. Innovate with solutions tailored for recruiters, marketers, and sellers.
The Editor -
Tools, software and services

ChatGPT Introduces Multimedia Capabilities to “See, Hear, and Speak”

Explore ChatGPT's latest multimedia features by OpenAI, redefining AI interactions with voice and image inputs.
The Editor -
Tools, software and services

Amazon and Anthropic Collaborate to Accelerate AI Development

Amazon and Anthropic team up to revolutionise generative AI. Explore the partnership's impact on AWS customers and the AI industry.
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Tools, software and services

Microsoft unveils new AI ‘copilots’ across devices and software

Microsoft unveiled new AI 'copilots' across its products and services, including Windows, Edge, Bing and Microsoft 365, plus two new laptops.
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Tools, software and services

Getty Images Introduces a Commercially Safe Generative AI Tool

Unveiling Getty Images' new generative AI tool: merging advanced AI with premium creative content for an unparalleled visual experience.
The Editor -
Tools, software and services

Meta Unveils New AI Features Across Its App Suite

Explore Meta's groundbreaking AI features, enhancing creativity and communication across its app suite. Dive into the future of digital interaction.
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Tools, software and services

Bard Integrates with Google Apps for Enhanced B2B Marketing Functionality

Explore Bard's seamless integration with Google Apps. Unlock the future of AI-powered collaboration.
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Tools, software and services

Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey

75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.
The Editor -
Tools, software and services

SmartFrame and Action Press Partnership: New Opportunities for B2B Marketers with Expanded Image Library

UK's SmartFrame Technologies, a tech innovator in the digital imaging sector, has revealed its newest collaboration with the German photography powerhouse, action press international.This...
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Tools, software and services

The 20 Best Website Heatmap Tools for 2023

Discover the top 20 website heatmap tools in a comprehensive assessment by SmartSites.
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B2B marketing news

New Customer Journey Toolkit Transforms B2B Marketing Strategies

Transform B2B marketing with this Customer Journey Toolkit. Elevate strategies, engage customers, and unlock growth potential. Explore now!
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Tools, software and services

Coveragely Introduces New Reporting Tool for Digital PR and SEO Professionals

New PR reporting tool launched, offering streamlined coverage with integrated domain metrics for Digital PR and SEO experts.
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Thought leadership

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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Features

Why sales-marketing alignment is the key to modern lead gen

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Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been...
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B2B marketing news

Expandi and Kompass join forces on B2B marketing and sales tech

Two of Europe’s most prominent B2B technology providers, Expandi...
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Sales, marketing & business skills courses and training
Find your perfect course

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Courses are provided by our training partner, Learning Room.

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