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Tools, software and services

Tools, software and services

Introducing MyTelescope AI: Revolutionising Business Forecasting with Advanced Market Predictive Analytics

Explore MyTelescope AI's market forecasting revolution with proven accuracy and strategic insights for businesses. Dive into the future of market intelligence.
The Editor -
Tools, software and services

Drovo Secures £3m Funding to Enhance Digital Vehicle Topper Advertising in London

Drovo's £3m funding set to revolutionise UK's transit advertising. Learn more.
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Tools, software and services

Amazon Ads Unveils AI-Powered Image Generation and Enhanced Ad Tech Capabilities

Discover Amazon Ads' latest AI-powered capabilities and their potential impact on the B2B marketing landscape.
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Tools, software and services

Google Adapts Sales Strategies to Focus on B2B Marketing

Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
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Tools, software and services

Yelp Utilises Neural Networks to Enhance User Experience and Business Value

Yelp's latest AI advancements: From improved search results to optimised ad matching. Discover the future of B2B marketing.
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Tools, software and services

SurveyMonkey Unveils “SurveyMonkey Forms”

Unveiling SurveyMonkey Forms: The future of efficient online form creation. Explore now.
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Tools, software and services

LottieFiles Partners with Canva to Introduce Motion Design Integration

LottieFiles teams up with Canva, unlocking a new realm of motion design. Explore the groundbreaking integration now!
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Tools, software and services

Google Expands Passkeys for a Simplified Sign-in Experience for Users

Google expands use of passkeys: the future of secure and simplified online sign-ins. Say goodbye to complex passwords!
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Tools, software and services

Asana Unveils Advanced AI Capabilities to Enhance Work Management Across Enterprises

Unlock smarter enterprise management with Asana's new AI capabilities. Enhance clarity, impact, and scalability across your organisation today.
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Tools, software and services

ZoomInfo Bolsters Global B2B Data with Enhanced Coverage

ZoomInfo's impressive growth in global B2B data coverage unveiled. Explore the platform's expansion and commitment to data accuracy.
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Tools, software and services

Awin Introduces New Digital Marketing Ecosystem to Challenge Big Tech’s Ad Dominance

Awin challenges big tech with a transformative digital ad ecosystem. Discover how!
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Tools, software and services

LinkedIn Leverages AI to Enhance B2B Connectivity and Growth

Explore LinkedIn's AI-powered tools, enhancing B2B connectivity and streamlining hiring and marketing in the professional sphere. Innovate with solutions tailored for recruiters, marketers, and sellers.
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Thought leadership

Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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B2B marketing news

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
The Editor -
Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
James Groves -
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
James Groves -

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

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