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Tools, software and services

Asana Unveils Advanced AI Capabilities to Enhance Work Management Across Enterprises

Unlock smarter enterprise management with Asana's new AI capabilities. Enhance clarity, impact, and scalability across your organisation today.

ZoomInfo Bolsters Global B2B Data with Enhanced Coverage

ZoomInfo's impressive growth in global B2B data coverage unveiled. Explore the platform's expansion and commitment to data accuracy.

Awin Introduces New Digital Marketing Ecosystem to Challenge Big Tech’s Ad Dominance

Awin challenges big tech with a transformative digital ad ecosystem. Discover how!

LinkedIn Leverages AI to Enhance B2B Connectivity and Growth

Explore LinkedIn's AI-powered tools, enhancing B2B connectivity and streamlining hiring and marketing in the professional sphere. Innovate with solutions tailored for recruiters, marketers, and sellers.

ChatGPT Introduces Multimedia Capabilities to “See, Hear, and Speak”

Explore ChatGPT's latest multimedia features by OpenAI, redefining AI interactions with voice and image inputs.

Amazon and Anthropic Collaborate to Accelerate AI Development

Amazon and Anthropic team up to revolutionise generative AI. Explore the partnership's impact on AWS customers and the AI industry.

Microsoft unveils new AI ‘copilots’ across devices and software

Microsoft unveiled new AI 'copilots' across its products and services, including Windows, Edge, Bing and Microsoft 365, plus two new laptops.

Getty Images Introduces a Commercially Safe Generative AI Tool

Unveiling Getty Images' new generative AI tool: merging advanced AI with premium creative content for an unparalleled visual experience.

Meta Unveils New AI Features Across Its App Suite

Explore Meta's groundbreaking AI features, enhancing creativity and communication across its app suite. Dive into the future of digital interaction.

Bard Integrates with Google Apps for Enhanced B2B Marketing Functionality

Explore Bard's seamless integration with Google Apps. Unlock the future of AI-powered collaboration.

Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey

75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.

SmartFrame and Action Press Partnership: New Opportunities for B2B Marketers with Expanded Image Library

UK's SmartFrame Technologies, a tech innovator in the digital imaging sector, has revealed its newest collaboration with the German photography powerhouse, action press international.This...

Thought leadership

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
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Guides

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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